It’s official, folks. Zwifters have been rickrolled, Strava-style.

If you’ve ridden Richmond in the past few weeks you may have noticed the segments, which run the entire Richmond 2015 UCA Course and whose titles comprise the full chorus of Rick Astley’s iconic 1987 hit single, “Never Gonna Give You Up.”

In fact, just this morning I PR’d “Never gonna tell a lie and hurt you.”

Here’s the full list:

I’m not a big fan of all the crazy Strava segments people create for Zwift routes, but these, I’ve got to say, are pure gold. Nicely done.